The importance of packaging in sales and marketing success
The expansion of science and technology, coupled with the increasing human needs, has led to the production of various goods and intensified competition among manufacturers. In this landscape, appropriate packaging has become a powerful tool to win in this competitive arena. One might wonder: what considerations should be taken into account in packaging design? Packaging plays a vital role in product health, serving as a robust tool for triumph in the competitive market. Perhaps the question arises: What factors should be considered in packaging design? Packaging design should address several key points. Suitable packaging is essential for protecting the product from potential damage during transportation or display at distribution points. Additionally, it serves an aesthetic purpose, capturing the audience’s attention and contributing to the overall visual appeal of the product. In summary, packaging serves dual purposes: safeguarding the product and enhancing its visual appeal for effective presentation and marketing.
Various products are packaged using different methods and with different raw materials. For example, the packaging of pharmaceuticals is entirely different from the packaging of household goods. Therefore, in addition to considering the design, color, and quality of the packaging, attention must be paid to the type of product and the specific features that the packaging should have.
Packaging plays a crucial role in attracting the attention of consumers. While packaging may not initially seem important, in many cases, it determines the success or failure of product sales. When ordering packaging for a product, factors such as color, design, dimensions, material, weight capacity, layout, and even the storage temperature and product maintenance should be taken into account. Compliance or non-compliance with each of these factors can independently contribute to the success or failure of a product in the market.
Cardboard packaging is one of the most widely used and popular types of packaging. The first thing to consider in the production of cardboard packaging is the selection of suitable consumable paper, followed by the selection of an appropriate sheet type in terms of thickness (flute) and the number of layers. Many industries today use cardboard packaging for their products, including food, fruits, cleaning and hygiene products, household goods, pharmaceuticals, electrical goods, transportation, and automotive spare parts, among others.
The advantages of cardboard packaging include suitable printability, cutability, high weight tolerance, recyclability, environmental friendliness, reasonable cost, and high production speed. Therefore, understanding and gaining some knowledge about packaging is essential for both manufacturers and users of cardboard packaging.n
The experienced engineers at Khobre Mihan Company are proud to offer any consultation and training regarding various types of cardboard packaging and its standards to manufacturers and economic activists.
We help our customers stand out in the market by providing superior packaging solutions
To achieve this goal, we continuously invest in developing our relationships with our customers so that we can meet the needs of our customers today and tomorrow. The consulting and design team of Mehen’s expert engineers, after hearing the demands of the customers, examined the different ways of packaging the product and then using the valuable experiences of the past and the current knowledge of packaging and the use of new technologies, the most optimal type of packaging examined. provides to consumers. For more information and consultation with us, click on the free consultation button.
